Sacred Commerce, 2nd Edition




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Dear fellow seeker,


We are entering a new era that echoes a forgotten past…but also stretches forward into a new frontier of technology, spirituality and awareness. We are witnessing the return of the sacred in all things. The return of the Merchant Priesthood.


It is with enormous pleasure that we bring you this new book, Sacred Commerce, 2nd Edition, by Ayman Sawaf and Rowan Gabrielle, which heralds the return of the Merchant Priesthood. Some of what you’ll read will reflect ideas you’ve already had about business and spirituality. Some parts will actually blow your mind with their clarity and truth, whilst other parts will entice you with history and intrigue from a past age coming into new form.


We urge you to get two copies of Sacred Commerce, 2nd Edition — one for yourself and one for that special friend who seeks to change the world through the search for Beauty, Goodness and Truth in their commercial dealings.


Welcome to the new Merchant Priesthood,
–The Sacred Commerce Team

Beauty, Goodness & Truth

The code of the Merchant Priest… the purpose of the Hero’s Journey is the attainment of Beauty, Goodness and Truth. These are the ancient virtues toward which our emotional experience leads us.

The training of the Merchant Priesthood was that of emotional mastery, to transform Fear, Jealousy and Anger into their highest resonance…to bring us closer to the attainment of the three virtues.

Sacred Commerce, 2nd Edition reveals how this path can be achieved through the practice of commerce.



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Sacred Commerce, 2nd Edition

Pre-Publication eBook, Kindle Edition, or Pre-Order the Paperback


“Yesterday I was clever. I wanted to
change the world. Today I am wise.
I am changing myself.”
― Rumi

People the world over are moving toward a new spirituality — a unique relationship and partnership with the Divine. They are moving away from a narrow definition of humanity centered around religion and nationalism to one that celebrates global citizenship and stewardship. These global citizens are now coming together to co-create a new world: a new democracy, a new mythology, a new economy, and a new spirituality.

Sacred Commerce introduces the concept of the Fourth Bottom Line and explores a new Hero’s Journey that is sourced in Emotional Alchemy, Resonance Causation, Conscious Evolution, and Beauty, Goodness, and Truth — the transformational ingredients necessary to step fully into your purpose as a creative presence in our emergent planetary culture.

Explore the history and mystery of commerce in this widely anticipated follow-up to Executive EQ, the international best-selling book that introduced and pioneered Emotional Intelligence and the Four Cornerstone Model in the business world.

About The Authors

Ayman Sawaf is an international visionary entrepreneur,published musician, and best-selling author. He is one of the original creators of the discipline now known as Emotional Literacy (EL). He is also an early pioneer in Emotional Intelligence (EI or “EQ”) as co-creator of the Four Cornerstone model and its application in business — as illustrated in Executive EQ: Emotional Intelligence in Leadership and Organizations, which Ayman co-authored with Dr. Robert Cooper. He has spent the last twenty years building the evolutionary foundation for entirely new systems and industries that will monetize the ability of these perspectives to optimize human capital; by providing new maps to evolve our relationships with ourselves, our family, and the workplace.


Rowan Gabrielle is a visionary artist, entrepreneur and philanthropist with 20+ years experience in the conscious marketplace. She is the founder of OrganicLeather.com, a company focused on Eco-Fashion and revolutionizing our relationship to animals and the clothes we wear. She is deeply passionate about spirituality and inter-species communication, a connector with deep relationships across many subject areas. She is also a special event producer and a photographer.

What people are saying…

Sacred Commerce is Good for You
Sacred Commerce contains history, allegory, and an inner eye full of understanding ancient wisdom. Sacred Commerce reveals the gateway information between the Priest Merchants of the past and those who want to do right in today’s global market. The authors share both personal and universal wisdom teachings that anyone can benefit from if they are interested in having an edge in being able to self-govern or alchemically transform lower emotional energies so that the door to Higher Emotional realms can be opened. The benefits of knowing how to use this wisdom can lead to Emotional and Financial Prosperity. This is the esoteric message of Shakespeare, it is the esoteric message of Sacred Commerce. May the Pulse be with you.

― Lawrence I. Gerald




A Visionary Approach to Life and Commerce
Sacred Commerce represents to me a quantum pulse forward in deepening my own life work! The potential for the Sacred Commerce movement to hyperdrive the efforts of the global business community is nearly unfathomable.

― Immanuel Otto

Doorways to the Infinite
Who would have thought that commerce, properly understood and practiced, could become a path to opening the mind to infinite possibilities and the heart to the subtle vibrations of pure love? The authors say there is and provide practical advice for progressing along this path. They claim there is a long historical thread of adepts (Merchant Priests) who have guided commercial life in many civilizations and cultures to greater abundance and fulfillment and that we too can follow that path. There are encouraging signs in modern business practices that decision makers are expanding their narrow self interests to include the broader interests of society. The Promised Land may not be around the corner, but by employing the tools that the authors provide, particularly those in the field of emotional intelligence for which the lead author, Ayman Sawaf, is an expert, each of us can move towards a life of greater peace, harmony, and abundance. Feminists will particularly like the book as it elevates their long undervalued role in contributing to the social welfare through the path of Sacred Commerce.

― Norman P. Monson

Sacred Commerce is a thought-provoking book that reflects the uncommon vision and creative energy of Ayman Sawaf and Rowan Gabrielle. For more than a decade I have admired their rare blend of energy, good-heartedness, and a deep desire to explore new realms of human capacity and make a difference in the world. This book offers a number of bold new perspectives on work and life.

― Robert K. Cooper, Ph.D., co-author of Executive EQ

Sacred Commerce, 2nd Edition

Pre-Publication eBook, Kindle Edition, or Pre-Order the Paperback


“Yesterday I was clever. I wanted to
change the world. Today I am wise.
I am changing myself.”
― Rumi


Sacred Commerce, 2nd Edition
Get the Complete
Pre-Publication eBook for Only $9.99
Instant Online Access — or Download to your computer

We use PayPal eCommerce for your safety and security.


Kindle Edition from Amazon
Get the Amazon Kindle Edition for Only $9.99
Click to purchase directly from Amazon.com



Pre-Order the Paperback Edition
And Get a Special Gift for Only $14.00 (plus shipping)
Instant Access to the Special Gift

Your special gift: a 60-minute audio with author Ayman Sawaf. Instant Access.

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